Top 10 Email Analytics Tools for Spam Tracking
Email deliverability can make or break your marketing campaigns. When your emails land in spam folders, you lose both money and customer trust. To avoid this, businesses rely on email analytics tools that monitor spam filters, inbox placement, and sender reputation. These tools help ensure your emails reach your audience.
Here are 10 tools designed to improve email performance and avoid spam filters:
- Warmforge: AI-powered email warm-up, placement tests, and DNS health checks. Starts at $10/month.
- Mailforge: Focuses on managing multiple domains and mailboxes with automated DNS configurations. Costs $15/month per mailbox.
- Salesforge: Offers free spam filter testing with advanced plans for unlimited tests.
- Infraforge: Affordable email infrastructure with basic spam tracking. Plans start at $3/mailbox/month.
- GlockApps: Tracks spam filters across 20+ providers and offers blacklist monitoring. Starts at $79/month.
- MailMonitor: Affordable spam tracking with inbox placement tests. Plans begin at $99/month.
- SendForensics: Provides DMARC reporting and unlimited placement tests. Brand plan starts at $49/month.
- Postmark: Focused on transactional emails with spam complaint management. Pricing varies.
- Mailtrap: Testing tool for developers to refine email content. Freemium model available.
- MXToolbox: Blacklist monitoring and inbox analysis. Delivery Center plan starts at $129/month.
Quick Tip: Tools like Warmforge and GlockApps go beyond basic tracking by offering features like AI-driven warm-ups and detailed inbox placement reports. For smaller budgets, Infraforge and MailMonitor provide cost-effective options.
Comparison Table
| Tool | Starting Price (USD) | Free Plan/Trial | Key Features | Best For |
|---|---|---|---|---|
| Warmforge | $10/month | Yes | AI warm-up, placement tests, blacklist scans | Small to medium businesses |
| Mailforge | $15/mailbox/month | No | Automated DNS setup, multi-domain support | Outreach campaigns |
| Salesforge | Free | Yes | Spam filter testing, unlimited tests | Beginners and small teams |
| Infraforge | $3/mailbox/month | No | Basic spam tracking, email infrastructure | Budget-conscious businesses |
| GlockApps | $79/month | No | Spam filter analysis, blacklist monitoring | Advanced deliverability needs |
| MailMonitor | $99/month | Yes | Placement tests, SPF/DKIM/DMARC checks | Small businesses |
| SendForensics | $49/month | No | DMARC reporting, unlimited placement tests | High-volume senders |
| Postmark | Varies | No | Transactional email tracking, API scoring | Transactional email senders |
| Mailtrap | Free | Yes | Sandbox testing for developers | Developers |
| MXToolbox | $129/month | Yes | Blacklist monitoring, inbox analysis | IT teams, network diagnostics |
Choose the tool that matches your email needs and budget. Free trials and placement tests can help you decide before committing.
1. Warmforge
Warmforge is an email deliverability platform tailored for businesses aiming to overcome spam filters. It combines AI-driven email warm-up tools with detailed analytics to help ensure your emails land in primary inboxes instead of spam folders.
Spam Filter Tracking Capabilities
Warmforge goes beyond the basics with its spam tracking features. It offers health checks for DNS and MX records, which are crucial for maintaining a strong sender reputation. These records are key factors email providers analyze when determining whether an email should be flagged as spam. The platform also keeps a close eye on DNS, MX records, and blacklist statuses, alerting you within hours if your sender reputation takes a hit.
By using AI, Warmforge not only warms up your emails but also adjusts their content to mimic natural human sending behavior. This approach safeguards your sender reputation while ensuring accurate results during inbox placement tests.
Inbox Placement Testing
Warmforge's placement testing helps you pinpoint exactly where your emails are landing - whether it's the inbox, spam folder, or elsewhere. The platform generates detailed reports for major email providers like Gmail, Outlook, and Yahoo. Each test spans up to 250 mailboxes, giving you a clear picture of how your emails perform across various email clients and geographic locations. This is particularly useful for U.S.-based businesses that need consistent delivery across different states and time zones.
To make regular monitoring accessible, Warmforge provides one free placement test per month for all users. This allows you to identify and address deliverability issues before they affect your campaigns and revenue.
Integration with Google Workspace and Microsoft 365
Warmforge integrates effortlessly with the leading email platforms, including Google Workspace and Microsoft 365, which dominate the U.S. market. The setup process is quick and straightforward, enabling the platform to start warming up your mailboxes immediately. It uses realistic email patterns to simulate human activity, helping to build trust with email providers.
For users of Salesforge, Warmforge’s sister platform, the integration supports unlimited mailboxes, making it an economical choice for teams with multiple email accounts. Standalone users can also take advantage of one free warm-up slot for either a Google or Microsoft mailbox, giving them a chance to evaluate the platform before upgrading to a paid plan.
Pricing (in USD)
Warmforge offers flexible pricing to suit different needs:
- The Email Warm Up plan costs $10 per month (billed quarterly) and includes automated AI email warm-up, health checks, and one free placement test each month.
- For businesses needing more extensive testing, the Placement Tests plans provide additional options. The Pro plan includes 100 tests per month with up to 50 mailboxes per test, while the Growth plan offers unlimited tests with 250 mailboxes per test.
Additionally, Warmforge offers an Expert Session for $500 as a one-time purchase. This includes two personalized consulting sessions with deliverability experts who can help diagnose complex issues and create customized strategies to improve your outreach efforts.
2. Mailforge
Mailforge is an email infrastructure platform designed to manage multiple email domains and mailboxes, primarily for outreach campaigns. Unlike platforms such as Warmforge, which focus on AI-driven spam tracking and inbox placement tests, Mailforge emphasizes simplifying email infrastructure and ensuring strong deliverability while steering clear of spam filters.
Spam Filter Tracking Capabilities
Mailforge simplifies the process of email authentication by automating DNS configurations, including essential records like DKIM and SPF. This automation not only enhances deliverability but also saves time for businesses juggling multiple domains.
"Procedures that usually took hours (setting DKIM, SPF, etc. records) for multiple domains, now take a few minutes. Mailforge is also cost-efficient, with per mailbox costs roughly three times lower than Gmail", says Kostas Zhukov, Founder & CEO of ChatPoint.
Additionally, Mailforge hosts and maintains mailboxes, ensuring configurations remain optimized to help emails land in inboxes rather than spam folders.
Pricing (in USD)
Mailforge’s pricing model is designed to be budget-friendly, especially for businesses with high-volume email needs. It uses a slot-based structure, where payment is required for all purchased slots, whether or not they are fully utilized.
Mailbox Slots:
- $15 per month (monthly billing)
- $13 per month (yearly billing, includes 2 months free)
- Minimum purchase: 10 mailbox slots
Additional Costs:
- Domain hosting: $70 per year per domain (one-time charge)
- Domain registration: $9–$13 per year
- SSL & Domain Masking: $2 per domain per month or $6 per domain per year
Expert Consulting:
- Double Session: $500 for two one-on-one consulting sessions
Compared to traditional providers, Mailforge offers a much lower cost structure. For example, managing 200 mailboxes with Mailforge costs $484 per month, while Google Workspace costs $1,680 per month and Microsoft 365 costs $1,200 per month.
Mailforge has earned a 4.8 out of 5 rating on G2, with users highlighting its affordability and responsive support team. However, some users have mentioned challenges with the interface and limited customization options.
3. Salesforge
Salesforge, like several other tools in this space, is designed to improve email deliverability by keeping an eye on how spam filters handle your messages. It helps determine whether your emails land in the primary inbox or get flagged as spam, offering insights across major email providers like Gmail, Outlook, and Yahoo.
For those just starting, Salesforge offers a free version that allows up to 10 tests per month. If you're looking for unlimited testing, you might want to explore Warmforge's advanced placement feature. Below, we’ll break down Salesforge’s pricing options to help you find the plan that aligns with your outreach goals.
Salesforge’s pricing structure is designed to accommodate a range of outreach needs, ensuring flexibility for businesses of all sizes. Whether you're a small operation or managing large-scale campaigns, there's likely a plan that suits your requirements.
4. Infraforge
Infraforge provides a cost-effective email infrastructure solution designed to ensure dependable deliverability. While its focus leans more toward general deliverability insights rather than in-depth spam tracking, it does offer valuable performance metrics to help identify potential issues.
Spam Filter Tracking Capabilities
Infraforge delivers a basic overview of email performance across various providers. Although it doesn't specialize in advanced spam filter analysis like Warmforge, it provides insights into delivery rates and potential filtering obstacles. For businesses needing a deeper dive into spam filter behavior, Infraforge works well when paired with more specialized tools like Warmforge. This combination enhances monitoring while aligning with Infraforge's pricing and integration strengths.
Integration with Google Workspace and Microsoft 365
One of Infraforge's key strengths is its seamless integration with major platforms like Google Workspace and Microsoft 365. This integration not only simplifies email management but also helps businesses cut down on operational costs without compromising reliability. It’s a practical choice for companies aiming to maintain solid infrastructure while staying budget-conscious.
Pricing (in USD)
Infraforge stands out for its competitive pricing, making it an appealing option for businesses focused on affordability.
- Monthly Plan: At $3 per mailbox per month, Infraforge supports 50 mailboxes for $150 monthly - saving $150 compared to Google Workspace and $100 compared to Office 365.
- Annual Plan: Opting for an annual plan reduces the cost to $125 per month for 50 mailboxes, offering two months free.
- Larger Operations: For businesses managing 200 mailboxes, the monthly cost is $651.
Infraforge is an excellent choice for companies seeking a reliable, budget-friendly email infrastructure. However, for advanced spam tracking, pairing it with tools like Warmforge is recommended.
5. GlockApps
GlockApps takes a deep dive into email deliverability by focusing on real-time spam filter analysis and inbox placement testing. Unlike Infraforge, which centers on infrastructure, GlockApps is all about understanding how your emails are treated by spam filters and where they land.
Spam Filter Tracking Capabilities
GlockApps stands out with its ability to track spam filters across more than 20 major email providers, including Gmail, Yahoo, Outlook, and Apple Mail. By sending test emails to seed accounts, it analyzes spam scores and pinpoints issues related to content, authentication, or reputation. You’ll know exactly whether your messages land in the inbox, get flagged as spam, or are outright blocked.
Another key feature is blacklist monitoring. GlockApps keeps an eye on multiple databases and sends instant alerts if your domain or IP address gets flagged. This early warning system helps you fix problems before they derail your email campaigns.
Inbox Placement Testing
GlockApps provides detailed reports on inbox placement across both consumer-focused providers like Gmail and Yahoo, and business platforms such as Microsoft 365 and Google Workspace. These tests break down placement percentages, giving you clear insights into how well your emails are performing.
It also checks your SPF, DKIM, and DMARC configurations to ensure your authentication protocols are in order. If something's wrong, GlockApps offers actionable recommendations to resolve the issues. These features make it a strong complement to tools like Warmforge, rounding out a complete deliverability toolkit.
Integration with Google Workspace and Microsoft 365
For businesses managing multiple domains, GlockApps simplifies the process with bulk testing capabilities. It integrates seamlessly with Google Workspace and Microsoft 365 via API and SMTP testing. This is especially useful for agencies or large companies that need to monitor email performance across various clients or departments. Its integration with these major platforms makes it a valuable part of any multi-tool strategy for email deliverability.
Pricing (in USD)
GlockApps offers flexible plans based on your needs:
- Starter Plan: $79 per month for up to 1,000 inbox placement tests
- Professional Plan: $159 per month for up to 5,000 tests, including advanced reporting
- Business Plan: $319 per month for up to 15,000 tests, plus API access
- Enterprise Plan: Custom pricing for higher volumes and dedicated support
All plans include unlimited spam testing, blacklist monitoring, and authentication checks. Higher-tier options add features like white-label reporting and team collaboration tools. While GlockApps is pricier than infrastructure-focused solutions like Infraforge, its advanced spam tracking and inbox testing capabilities make it a powerful choice for comprehensive email deliverability management.
6. MailMonitor
MailMonitor stands out as an affordable option for businesses seeking effective email deliverability tools. It provides essential spam tracking features and reliable monitoring, especially suited for smaller organizations.
Spam Filter Tracking Features
MailMonitor focuses on the basics of spam filter monitoring. Its Starter Plan allows tracking of up to two domains or IP addresses, keeping tabs on blacklists and sending alerts if issues arise. It also includes monitoring for SPF, DKIM, and DMARC authentication, ensuring your email configuration is on point. This makes it a practical choice for small businesses that need straightforward spam tracking without extra complexity.
Inbox Placement Testing
With the Starter Plan, you get 5 inbox placement tests per month, which track whether your emails land in the inbox or spam folder across major providers like Microsoft SNDS and Google Postmaster Tools. For businesses with more extensive needs, the Advanced Plan expands this feature to include over 90 global ISPs, making it a solid option for international campaigns or larger-scale email testing.
Integration with Google Workspace and Microsoft 365
MailMonitor integrates seamlessly with Google Workspace and Microsoft 365 via Postmaster Tools. This connection lets you access reputation data, spam rates, and delivery stats with ease. For businesses operating within these ecosystems, this integration provides valuable insights into sender reputation. It also complements tools like Warmforge, enhancing strategies for maintaining a strong sender reputation.
Pricing (in USD)
MailMonitor offers clear annual pricing options:
- Starter Plan: $99/month (billed annually) – includes 5 inbox placement tests, blocklist monitoring for 2 domains/IPs, authentication monitoring, and email previews.
- Advanced Plan: Pricing available upon request – includes additional inbox placement tests and monitoring for 90+ global ISPs.
- Managed Services: Free consultation available.
- Free DMARC Plan: Free monitoring for up to 5 active domains with unlimited DMARC messages.
A free trial is available - no credit card required - so you can explore the platform before making a commitment. Email verification is also offered as an add-on at $0.00125 per validation.
"With MailMonitor we found the software that really improved our email campaigns deliverability for a very reasonable cost", shares Milena M., CEO, Marketing and Advertising.
MailMonitor emphasizes that successful email deliverability requires ongoing monitoring, which is reflected in its annual billing model.
sbb-itb-2939cd8
7. SendForensics
SendForensics is an email deliverability platform designed to provide more than just basic spam tracking. It offers real-time insights tailored for managing complex email campaigns.
Spam Filter Tracking Capabilities
SendForensics uses DMARC reporting and real-time deliverability analysis to give businesses a clear picture of how spam filters handle their emails. This is especially useful for high-volume senders who need to ensure their messages consistently land in the inbox.
Inbox Placement Testing
In addition to spam tracking, SendForensics excels at inbox placement testing. One of its standout features is unlimited inbox placement testing, which uses seed lists to provide real-time insights within minutes. These tests reveal whether emails land in the primary inbox, spam folder, or tabs like Promotions or Updates in Gmail and Outlook. With this information, users can adjust their email strategies before launching key campaigns.
Integration with Popular Email Platforms
SendForensics integrates seamlessly with platforms like Google Workspace and Microsoft 365. It complements tools like Warmforge, which focus on warming up accounts, by offering actionable analytics to enhance email performance.
Pricing (in USD)
SendForensics provides four pricing tiers, with discounts available for annual payments:
- Brand Plan: $49/month, or $39/month with annual billing. This plan includes:
- 2 domains
- 2 users
- 100,000 DMARC reports per month
- Unlimited spam tests
- Unlimited client previews
- Unlimited inbox placement tests
- Company Plan: Pricing starts higher than the Brand Plan, with details available upon request.
- Enterprise plans are also available for larger organizations.
The Brand Plan is an affordable choice for small to medium businesses focused on consistent email deliverability. Opting for the annual payment option provides a 20% discount, making it even more appealing for long-term use.
8. Postmark
Postmark is a transactional email service designed to ensure reliable email delivery while keeping a close eye on spam issues. It achieves this with features like automated DNS monitoring, spam complaint management, API-based email scoring, and delivery tracking.
Spam Filter Tracking Capabilities
Postmark keeps tabs on essential DNS records - SPF, DKIM, and DMARC - and sends instant alerts if any problems arise that could impact email deliverability. Additionally, it tracks spam complaints and automatically suppresses recipients who flag emails as spam, preventing future emails from being sent to those addresses.
To enhance its spam tracking, Postmark offers a free JSON API powered by SpamAssassin. This tool scores both outbound and inbound emails, providing detailed reports for better email management. For those who prefer a no-code solution, Postmark's website features a web-based tool that allows users to score and analyze emails directly.
Another standout feature is the MailHandler tool, available as a Ruby gem. This tool tracks real delivery times by sending emails via Postmark's API or SMTP and verifying delivery through IMAP with major providers like Gmail, Yahoo, Outlook, AOL, and Apple.
Postmark’s sharp focus on transactional emails sets it apart from other platforms on this list, making it a specialized choice for businesses prioritizing reliable email delivery and spam tracking.
9. Mailtrap
Mailtrap is a go-to tool for developers looking to test and fine-tune their emails in a controlled environment. By capturing emails in a sandbox, it helps pinpoint formatting and content issues early in the development process - issues that could otherwise lead to emails being flagged as spam.
Email Testing Features
Mailtrap creates a simulated email-sending environment, giving teams the chance to spot errors in formatting or content before they become a problem. This approach ensures emails are refined and less likely to trigger spam filters.
Easy Integration
With SMTP and API integrations, Mailtrap fits seamlessly into continuous integration workflows. While it’s tailored for testing during development rather than analyzing real-world deliverability, its insights are invaluable for avoiding design flaws that might cause emails to get flagged later.
Pricing (in USD)
Mailtrap uses a freemium model, offering options for different needs. The free plan is ideal for small-scale testing, while paid tiers provide higher email quotas and advanced features for individuals, teams, and enterprises. For the latest pricing information, visit Mailtrap's website.
10. MXToolbox
MXToolbox wraps up our list as a tool originally known for its network diagnostics but now offering robust email deliverability features. Through its Delivery Center platform, MXToolbox dives into spam tracking and inbox analysis, expanding its capabilities to meet the needs of email marketers and IT professionals.
Spam Filter Tracking Capabilities
A key feature of MXToolbox's email deliverability suite is its cloud-based blacklist monitoring. This tool keeps a constant eye on your sender reputation across multiple blacklists, automatically identifies email senders, and notifies you of any changes in your blacklist status. It also allows you to create custom allow/block lists and adjusts to evolving email sending patterns to maintain compliance with DMARC and authentication standards.
One unique capability combines geolocation data with IP reputation monitoring, offering insights into where emails originate and how these factors impact deliverability.
Inbox Placement Testing
In addition to blacklist monitoring, the Delivery Center provides detailed inbox placement analysis. This shows exactly where your emails land - be it the inbox, spam folder, or elsewhere - across various email providers. Designed with U.S. businesses in mind, the platform delivers actionable insights to help maintain strong deliverability rates. It also tracks both inbound and outbound email flows, supporting up to 500,000 messages in its base plan.
Pricing (in USD)
MXToolbox offers a free plan, which includes weekly blacklist monitoring for one website. This entry-level option is ideal for small businesses or those just starting to monitor email deliverability.
Here’s a breakdown of the paid plans:
- Free Plan – Weekly blacklist monitoring for one website
- Delivery Center – $129/month
- Delivery Center Plus – $399/month (includes SPF Flattening and Domain Impersonation Protection)
- Managed Email Delivery Services – Custom pricing
"First I like that MXToolbox Delivery Center is affordable and so effective to use."
- Masud, Verified Reviewer, Leisure, Travel & Tourism
"MXToolbox can be on the pricier side. So if you are an enterprise-level client with several domains and brands to manage, this may be an expensive solution."
- Jeffrey, Verified Reviewer, Consumer Goods
For businesses already using MXToolbox for network diagnostics, its email deliverability tools integrate seamlessly into existing workflows. This makes it a convenient choice for IT teams managing complex email infrastructures.
Feature and Price Comparison
Choosing the right email analytics tool means finding the sweet spot between your technical requirements and your budget. Here's a quick breakdown of Warmforge's features and pricing:
| Tool | Starting Price (USD) | Free Plan/Trial | Google Integration | Microsoft Integration | Key Features | Main Advantage |
|---|---|---|---|---|---|---|
| Warmforge | $10/month | Yes (1 free warm-up slot + 1 placement test/month) | ✓ Google Workspace | ✓ Microsoft 365 | Automated AI email warm-up, placement tests, blacklist scanning, health checks | Free warm-up slot and placement test for every user |
Warmforge offers an affordable entry-level plan at $10 per month (billed quarterly), making it easy to test its features without a big commitment. Plus, it includes a free warm-up slot and placement test, giving you a chance to explore its capabilities right away. With seamless integration into both Google Workspace and Microsoft 365, along with tools like automated warm-ups and blacklist scanning, Warmforge is designed to help improve deliverability and reduce spam risks.
If you're weighing your options, this combination of cost-effectiveness and strong features makes Warmforge a standout choice. Take a close look at your email outreach needs to see if it aligns with what Warmforge offers.
Conclusion
Email deliverability isn’t just a technical issue - it’s a vital part of your business strategy that directly impacts both revenue and customer engagement. Picking the right spam tracking tool can make all the difference between your emails landing in inboxes or disappearing into spam folders.
When choosing a tool, consider your business size and specific needs. For smaller businesses, options like Warmforge, which includes free warm-up slots, can be a great fit. Larger enterprises, on the other hand, may require more advanced features and dedicated support to handle their scale.
Integration is another crucial factor. Ensure the tool works smoothly with platforms like Google Workspace or Microsoft 365 to keep your data connected and avoid unnecessary silos.
If your business operates in a regulated industry, prioritize tools that meet compliance requirements. Features like audit trails and robust security standards are essential for maintaining trust and meeting legal obligations.
Take advantage of free trials and placement tests to evaluate a tool’s performance. For example, Warmforge offers a free monthly placement test, which can help you gauge its effectiveness before committing.
Spam filters are constantly evolving, so continuous monitoring is essential. The right tool should provide ongoing tracking and actionable insights to help you maintain a strong sender reputation and adapt to changes over time.
FAQs
How can email analytics tools help improve deliverability and avoid spam filters?
Email analytics tools play a crucial role in improving deliverability by keeping tabs on your sender reputation, spotting potential spam triggers in your content, and flagging issues like spam traps. These tools dive deep into inbox placement rates and offer practical tips to fine-tune your email campaigns, increasing the chances that your messages end up in the primary inbox instead of the dreaded spam folder.
Many of these tools also allow you to test and adjust your email strategies to meet spam filter requirements, which can significantly boost your campaign's effectiveness. For instance, platforms like Warmforge include features like automated email warm-up and deliverability tracking to safeguard your sender reputation and help you achieve better outreach results.
What should I look for in an email analytics tool for my business?
When choosing an email analytics tool, prioritize ease of use, along with customization options like charts and heatmaps. Keep an eye on essential metrics such as open rates, click-through rates, and deliverability. It's equally crucial to evaluate the tool’s scalability, automation capabilities, and security features to ensure it aligns with your business goals and can support future growth.
You’ll also want to check how well the tool integrates with your current platforms and whether it offers actionable insights to refine your email campaigns. For instance, tools like Warmforge go beyond basic deliverability tracking by including features like email warm-up and placement tests. These can help your emails land in the primary inbox while safeguarding your sender reputation.
How can I use placement tests to make sure my emails avoid spam folders and reach the primary inbox?
Placement tests are an effective way to figure out where your emails are ending up - whether it’s the primary inbox, promotions tab, or dreaded spam folder. These tests mimic how email providers handle your messages, giving you a chance to spot issues related to your content, sender reputation, or technical setups like SPF, DKIM, and DMARC.
To boost your email deliverability, make it a habit to run these tests and tweak your approach based on the findings. Focus on writing engaging content that doesn’t come across as spammy, and double-check that your domain and email settings are set up correctly. You can also ask your recipients to move your emails to their primary inbox - this tells email providers that your messages are worth trusting.