Here’s a quick guide to the 7 best tools for improving email deliverability, ensuring your campaigns reach your audience. With nearly 18% of legitimate emails failing to reach inboxes, monitoring deliverability is critical for protecting your ROI.
Tool | Inbox Tracking | Spam Monitoring | Starting Price |
---|---|---|---|
Warmforge | Placement tests, DNS checks | Blacklist scans | $10/month |
GlockApps | Global seed lists | Content & DNS analysis | Custom pricing |
MxToolbox | DNS/SPF diagnostics | Adaptive blacklist checks | Free plan |
MailMonitor | Seed testing | Daily blacklist checks | Custom pricing |
Mailtrap | Sandbox testing | Pre-send spam analysis | Free tier |
SparkPost | Unlimited seeding | Real-time spam detection | Custom pricing |
SalesHandy | Real-time insights | AI spam checker | $25/month |
Choose the right tool for your needs - whether it’s budget-friendly Warmforge, in-depth GlockApps, or enterprise-level SparkPost. Start safeguarding your email campaigns today!
Warmforge acts as a command center for email deliverability, ensuring your messages land in primary inboxes. With an impressive 4.6 rating on G2, it uses AI to mimic human behavior, building trust with email providers like Gmail and Outlook. This trust safeguards your sender reputation and boosts deliverability over time. During the warm-up process, Warmforge automatically filters out emails that land in spam folders, signaling reliability to email service providers (ESPs) and improving overall performance.
Warmforge offers detailed placement tracking to give you a clear picture of how your emails perform across various ESPs. By sending test emails to different providers, the platform reveals exactly where your messages land. It also provides a Placement Results Score to quickly assess your deliverability health:
Each plan includes one free placement test per month, with options for unlimited testing for those requiring frequent monitoring. This feature works in tandem with Warmforge's spam and blacklist monitoring tools to give you a comprehensive view of your email health.
Warmforge keeps a close watch on blacklist statuses and performs regular checks to identify potential spam risks. It offers a free email deliverability audit, examining critical elements like DNS and MX records, along with your blacklist status. This audit provides a complete snapshot of your sender reputation. Additionally, Warmforge automatically verifies DNS records such as SPF, DMARC, and DKIM, alerting you to any missing or incorrect configurations. These health checks help catch problems early, allowing you to address them before they impact your deliverability.
Warmforge integrates seamlessly with platforms like Google Workspace, Microsoft Outlook, and others, offering flexibility for users across different systems. It also works hand-in-hand with Leadsforge, making it even more versatile. For those using Salesforge, Warmforge includes free warm-up services for your mailboxes.
Niko M., a CEO, shared his experience: "I like the UI with the most important things on one dashboard & the seamless integration to other products from the forge team". Another user, Silver L., also a CEO, noted: "Intuitive interface. Efficient automation. Good integrations. Fast support. Effective results".
Warmforge offers a range of pricing options to suit different needs. Plans start at $10 per month (billed quarterly), with $12 per mailbox available for larger organizations. Bulk discounts are also offered for high-volume users. For those seeking expert advice, Warmforge provides Expert Sessions at $500 for two one-on-one consulting sessions. These sessions are designed to help fine-tune outreach strategies and address complex deliverability challenges.
GlockApps is a powerful email deliverability testing platform, boasting a 4.7/5 rating from users. With 99,167 users completing over 1.19 million tests, it’s clear this tool is trusted by many. The platform reveals some eye-opening stats: small senders see over 21% of their emails land in spam, while large-scale senders (sending over 1 million emails) face spam placement rates exceeding 25%.
What sets GlockApps apart is its ability to dig deep into email diagnostics. It doesn’t just skim the surface; instead, it examines critical technical aspects like DNS settings, content triggers, and blacklist monitoring. Praduman Singh, Senior Sales Development Representative at Zimetrics, highlights this depth:
"GlockApps provides in-depth diagnostics to help pinpoint the exact cause and provides specific actions to resolve it. It goes beyond surface-level checks and really dives into technical details like DNS settings, content triggers, and blacklist monitoring".
This detailed approach ensures users have the tools to not only identify issues but also take actionable steps to improve email performance.
GlockApps offers a global seed list that includes both personal and business mailboxes. This allows users to track email deliverability across major providers and spam filters, including Google Spam Filter, Barracuda, and SpamAssassin. With this data, users can see exactly where their emails land - even if they end up in spam folders. And the results speak for themselves: one user reported a 10% increase in open rates, while another improved their email score from below 70% to 92%. For reference, an email score of at least 80% is recommended for optimal deliverability.
Pierre Pignault, CEO at MailSoar, explains how this visual approach makes a difference:
"GlockApps helps us visually show the client the different places where he is landing in spam. We can then get this client to implement the changes with us more easily, as his awareness of the issue is helped by the GlockApps test".
GlockApps takes spam and blacklist monitoring seriously. It checks domains and IPs against more than 50 industry blocklists, identifying underperforming or problematic mailboxes up to 10 times faster than older methods [22,26]. Additionally, it includes an uptime monitor to ensure email authentication records remain intact. The platform performs detailed DMARC, SPF, and DKIM checks, helping users maintain proper email authentication. Pablo Jimenez de Parga Ramos, Co-Founder & Head of GTM at throxy, shares his experience:
"We checked SPAM scores and were able to optimize our email campaigns based on that".
GlockApps integrates effortlessly with popular email service providers via API and SMTP connections. It works with major platforms like Gmail, Google Workspace, Amazon, Mailgun, SendGrid, Outlook, Mailjet, Klaviyo, and SparkPost. For Mailchimp users, campaigns can be duplicated and sent directly to GlockApps’ test seed list for a complete analysis. The API 2.0 feature also enables project integration, allowing users to manage clients through organized projects and folders, simplifying the email testing and monitoring process.
GlockApps provides pricing options designed to accommodate businesses of all sizes. Its user-friendly interface is supported by a library of resources and tutorials to help users fine-tune their email strategies. Jordan Gordon shares how valuable the platform has been:
"We would have had difficulty navigating the 2024 inboxing changes without GlockApps".
MxToolbox is a powerful network diagnostic tool designed to handle more than just basic email deliverability checks. With a solid user rating of 4.5/5, and scores of 4.3/5 for functionality and 4.0/5 for ease of use, it’s a favorite among IT professionals. The platform connects directly to mail servers, verifies reverse DNS records, and ensures the technical groundwork for consistent email delivery.
What sets MxToolbox apart is its focus on technical diagnostics. It doesn’t just stop at inbox placement - it dives into DNS health, server configurations, and network diagnostics. These features are the backbone of its highly regarded blacklist and spam monitoring capabilities.
MxToolbox offers a tiered system for blacklist monitoring, catering to businesses of all sizes. Its free plan provides weekly blacklist monitoring for one website, while the paid plans ramp up with more comprehensive protection. For example:
MxToolbox scans multiple industry blacklists to maintain domain health, quickly identifying and flagging issues. Paid plans take this a step further with adaptive monitoring that adjusts scanning frequency based on detected threats, ensuring more frequent checks when risks arise.
Plan | Blacklist Monitoring | Monitors | Price |
---|---|---|---|
Free | Weekly | 1 | $0 |
Delivery Center | Hourly Adaptive | 64 | $129/month |
Delivery Center Plus | Real-time Adaptive | 256 | $399/month |
In addition to monitoring, MxToolbox integrates seamlessly with other tools to automate diagnostics. Its API allows users to embed lookup tools directly into their applications, simplifying monitoring tasks. It also integrates with platforms like PagerDuty and Mindflow, enabling businesses to automate alerts, streamline DNS management, and respond to issues more efficiently.
MxToolbox offers options for businesses of all sizes. The free plan is great for small businesses or individuals, providing basic weekly blacklist monitoring for one website. However, the paid plans come with a higher price tag, which some users feel may be steep for enterprises managing multiple domains or brands. Despite this, the platform’s value-for-money rating of 3.6/5 suggests that its advanced diagnostics and monitoring features can justify the cost for businesses with complex email infrastructure needs.
MailMonitor is an email deliverability tool that’s earned a perfect 5.0/5 rating on Capterra, having successfully handled over 20 billion emails to date. Its network includes more than 400 seed accounts across 60 ISPs worldwide, tailored to match the makeup of your mailing list. This setup ensures precise diagnostics and actionable recommendations. Let’s break down its standout features.
MailMonitor shines when it comes to tracking where your emails land - whether in the inbox, spam, or elsewhere. Its seed testing feature lets you preview how your emails will look across different devices, ISPs, and browsers before hitting send. On top of that, its global inbox monitoring tool combines open tracking with deliverability insights from major email providers, giving you a clear picture of how your campaigns are performing.
Todd B., President of a PR firm, shared his experience:
"It was impressive to see how quickly email clients and platforms in the marketplace were reacting to my emails to my contacts nationally. I could easily tell which of my emails were getting through and which ones weren't. And when they weren't, MailMonitor helped remedy that."
Staying off blacklists is critical, and MailMonitor has you covered with automatic blacklist checks that run multiple times a day. If your domain or IP faces any issues, you’ll get instant email alerts so you can act fast. The platform also runs spam filter tests, verifying SPF and DKIM settings to help identify and resolve deliverability problems.
MailMonitor works smoothly with your existing email marketing tools, making it easy to incorporate into your workflow. Users on G2 have rated it 4.8 out of 5 stars, often praising its user-friendly design and seamless integration.
Feedback suggests MailMonitor offers competitive pricing for its robust deliverability features. Its affordability makes it a strong option for businesses of all sizes looking to optimize their email campaigns.
Mailtrap is a platform designed for email testing and monitoring, earning a high 4.8/5 rating on G2 and Capterra. It combines sandbox testing with live deliverability monitoring to catch potential issues before emails are sent to recipients.
Mailtrap delivers strong results when it comes to inbox placement. During tests with free-tier accounts and shared IP pools, it achieved an impressive 78.8% inbox placement rate, outperforming competitors like SendGrid, which managed only 61.0%. Additionally, 4.8% of Mailtrap's emails landed in tabs, 14.4% went to spam, and just 2.0% were undelivered.
The platform’s sandbox testing feature is particularly useful for pre-deployment checks. For example, if you’re sending transactional emails like password resets, you can thoroughly test templates and spam filtering before going live. This ensures your emails display correctly across various clients and devices, reducing the risk of broken or misdirected emails.
Mailtrap also separates transactional emails from bulk emails, allowing for better management and optimized deliverability. By handling these different email types independently, the platform helps maintain high inbox placement rates.
Mailtrap includes robust tools for spam and blacklist monitoring. It flags common issues like missing SPF/DKIM signatures, broken links, or non-compliant HTML/CSS - problems that often send emails straight to spam folders. The platform provides detailed spam scores and authentication reports, complete with actionable recommendations to fix these issues.
What sets Mailtrap apart is its ability to explain why specific elements trigger spam filters. Instead of just giving a pass/fail result, it offers clear, practical advice for improving your email's chances of reaching the inbox.
Mailtrap integrates seamlessly with various tools and platforms. It supports both SMTP and RESTful API connections, and official SDKs are available for popular programming languages, simplifying implementation for developers. Since it uses the standard SMTP protocol, switching to Mailtrap requires minimal changes to your existing setup.
The platform also connects with tools like WordPress, WooCommerce, Zapier, and Make, covering a wide range of email marketing and e-commerce workflows.
Mailtrap’s pricing is split between two main services: Email Sandbox for testing and Email API for sending. Email Sandbox plans range from free ($0) to Enterprise ($399.99 per month), while Email API plans start at $10 per month for 10,000 emails and can scale to custom enterprise pricing.
The free plan offers up to 1,000 emails per month with 100 contacts, making it a great option for small teams or individual developers to explore the platform before committing to a paid plan.
Provider | Inbox Placement | Tabs | Spam | Missing |
---|---|---|---|---|
Mailtrap | 78.8% | 4.8% | 14.4% | 2.0% |
SendGrid | 61.0% | 1.0% | 17.1% | 20.9% |
Stay tuned as we compare these results with other providers in the next section.
SparkPost manages a staggering 40% of global commercial email traffic, sending out approximately 4–5 trillion emails every year. Its Deliverability Analytics platform brings together data from sending, engagement, and deliverability, giving marketers a clear and comprehensive view of their email campaigns' performance.
SparkPost uses a combination of seed lists and panel data to track inbox placement with precision. This dual-data approach provides a more accurate picture compared to methods that rely on just one type of data.
"By combining seeds and panel data, we provide a more accurate deliverability picture. Our seeds provide breadth and our panel provides depth, enabling informed, data-driven decisions for your email program."
The platform monitors whether emails land in the inbox, spam folder, or elsewhere after being sent. Unlike many other services, SparkPost offers unlimited seeding, making it easy for users to conduct frequent and thorough testing. For the best outcomes, SparkPost advises spreading seed addresses evenly across your recipient list instead of grouping them at the start or end of your email sends.
Metric | Description |
---|---|
Inbox Folder Rate | Percentage of seed and panel emails delivered to the inbox |
Spam Folder Rate | Percentage of seed and panel emails delivered to the spam folder |
Moved to Inbox Rate | Percentage of panel emails moved from spam to inbox |
Moved to Spam Rate | Percentage of panel emails moved from inbox to spam |
Next, let’s dive into how SparkPost helps protect sender reputations through advanced reputation analytics.
To help users understand why emails might be flagged, SparkPost integrates Cloudmark reputation data. Cloudmark examines email content, links, images, attachments, and code to determine whether an email is classified as spam or legitimate.
The platform also simplifies troubleshooting with tailored remediation checklists for each blocklist incident. Users can set up alerts for immediate notifications when blocklist events occur. Common triggers include outdated templates, poor list hygiene, broken automation, sudden spikes in email volume, or links to questionable websites. Additionally, SparkPost allows users to compare campaigns, templates, and sending IPs over time to identify recurring issues.
SparkPost offers powerful API integrations with leading email marketing and CRM platforms. It works seamlessly with tools like EngageBay, enabling automated customer relationship management and sales processes while creating personalized marketing emails using detailed contact data. Through Zapier, SparkPost connects with thousands of popular apps, allowing users to set up automated workflows without needing coding expertise. On top of that, the platform provides full API access to deliverability metrics, such as inbox counts, spam folder rates, and folder movement tracking.
When it comes to pricing, SparkPost uses a usage-based model that adjusts with your email volume. As Charlie Reverte, Chief Technology Officer at SparkPost, explains:
"With commercial email volumes growing every day, and ISPs constantly changing the rules and filters, email marketers are having a harder time ensuring their emails make it to the inbox."
The platform offers tiered pricing plans based on monthly email volumes. Advanced deliverability analytics are included in higher-tier plans, and these metrics can be activated for subaccounts if needed. By combining sending, engagement, and deliverability data into a single, easy-to-use dashboard, SparkPost provides high-volume senders with the tools they need to maintain a strong sender reputation across multiple campaigns and domains.
With its scalable analytics and seamless integrations, SparkPost is a solid choice for businesses aiming to excel in high-volume email marketing.
SalesHandy is an AI-driven platform designed to streamline cold email automation while ensuring top-notch deliverability. With access to a massive database of 700 million B2B contacts, it combines lead generation with advanced deliverability tracking. This makes it a strong contender for businesses looking to run effective outreach campaigns without compromising on email performance.
The platform offers a range of tools to safeguard your campaigns. The Sequence Score evaluates your campaign setup before launch, helping you spot potential issues early. Bounce Guard steps in to pause campaigns if delivery problems arise, while the Email Warm-up feature gradually builds your sender reputation. Plus, the AI Content Spam Checker reviews your email content and subject lines to predict the chances of landing in spam folders.
SalesHandy’s centralized dashboard gives you real-time insights into authentication, blacklist status, sending volumes, and engagement metrics. This setup allows users to quickly address problems before they snowball. Industry standards suggest keeping cold email deliverability rates between 95% and 99%, maintaining a spam complaint rate below 0.1%, and ensuring email bounce rates stay under 2% for a strong sender reputation.
To further protect your campaigns, SalesHandy’s AI bounce detection system monitors performance and halts sending after five consecutive bounces. This feature helps safeguard your reputation while giving you time to resolve any underlying issues.
SalesHandy integrates smoothly with popular tools, making it easy to fit into your sales and marketing workflows. It connects directly with platforms like Google, Outlook, and major CRMs such as Pipedrive, HubSpot, Zoho, and Salesforce.
For Salesforce users, the integration is particularly seamless. Leads created in SalesHandy automatically sync with Salesforce, eliminating manual data entry. Engagement activities like email opens, link clicks, replies, and unsubscribes are logged in real time, while lead statuses update automatically when prospects interact with your emails.
Additionally, SalesHandy works with thousands of apps via Zapier, allowing users to build custom workflows without needing coding skills.
"Integrate Saleshandy with your tech stack. Sync data, automate tasks, and make smarter workflows by integrating Saleshandy with all your favorite tools."
- SalesHandy Website
SalesHandy offers competitive pricing to suit businesses of all sizes. Its Outreach plans start at $36/month and go up to $299/month, while Lead plans range from $29/month to $189/month. Custom enterprise plans are also available, beginning at $299/month.
New users can test the platform with a 7-day free trial of any Outreach plan - no credit card required. However, the trial limits sending to 100 emails. Another bonus? SalesHandy allows unlimited team member additions at no extra cost, making it a great option for growing teams.
With its focus on deliverability, seamless integrations, and flexible pricing, SalesHandy offers a well-rounded solution for businesses looking to scale their cold email outreach while maintaining strong performance metrics.
Here’s a handy chart that outlines the main features and pricing for each tool, giving you a quick overview to complement the detailed reviews.
Tool | Inbox Placement Tracking | Spam Monitoring | Key Integrations | Starting Price | G2 Rating |
---|---|---|---|---|---|
Warmforge | Real-time placement tests, DNS/MX health checks | AI-driven email content review, blacklist scans | Google Workspace, Microsoft 365 | $10/month | 4.9/5 |
GlockApps | Spam testing across ISPs, sender score reports | Content analysis for links/images, activity detection | Major email platforms | Custom pricing | N/A |
MxToolbox | DMARC and SPF diagnostics | Blacklist monitoring, email threat investigation | Technical integrations | Varies by plan | N/A |
MailMonitor | Deliverability tracking | Spam folder placement monitoring | CRM platforms | Custom pricing | N/A |
Mailtrap | Email testing environment | Pre-send spam analysis | Development tools | Free tier available | N/A |
SparkPost | Advanced analytics dashboard | Real-time spam detection | Enterprise platforms | Custom pricing | N/A |
SalesHandy | Centralized dashboard, real-time insights | AI Content Spam Checker, Sequence Score | Salesforce, HubSpot, Pipedrive, Zoho | $25/month | 4.6/5 |
Whether you’re a small team looking for simple monitoring or an enterprise aiming for advanced analytics, this comparison can help you find the right tool for your outreach goals.
Selecting the right email monitoring tool boils down to aligning your business goals with the tool’s features. With an average deliverability rate of 83.1% and notable inbox delivery challenges, having a reliable monitoring solution is crucial to safeguarding your sender reputation and maximizing your campaign ROI.
To begin, evaluate the scale of your email campaigns and your technical needs. Consider factors like email volume, security priorities, and budget. For smaller teams, Warmforge offers AI-powered warm-up features and seamless Google Workspace integration at just $10/month. On the other hand, enterprises managing high email volumes may find advanced analytics tools like SparkPost Deliverability Analytics more fitting.
AI-driven analytics and automated health checks are reshaping deliverability monitoring. These tools have been shown to reduce bounce rates by 20% and improve inbox placement by 15%.
"Deliverability is a measure of the health of your email marketing program, so it's important to do regular check-ups on your domain, IP, and authentication in particular to make sure you're up-to-date, just like how we all go to the doctor each year." – Carin Slater, Manager of Lifecycle Email Marketing at Litmus
Consistent monitoring is key to maintaining email health. With 70% of emails facing spam-related issues and monitored campaigns proving 22% more likely to succeed, staying proactive helps prevent reputation damage and campaign setbacks.
Each tool reviewed here offers unique advantages tailored to different business sizes and needs. Whether you opt for Warmforge’s AI-driven warm-up, GlockApps’ in-depth spam testing, or another solution from the list, the important thing is to start monitoring now. In today’s competitive inbox landscape, tools with predictive analytics and automated health checks are your best bet to ensure your emails land where they belong - right in your recipients' inboxes.
Email deliverability monitoring tools play a crucial role in getting the most out of your email marketing efforts. They help ensure your emails reach the primary inbox rather than getting lost in spam folders. This can lead to higher open rates, stronger engagement, and ultimately, more conversions - key outcomes that make your marketing efforts worthwhile.
These tools offer insights into factors like sender reputation, inbox placement, and other deliverability metrics. Armed with this data, you can fine-tune your campaigns, keep your email list in top shape, and safeguard your sender reputation. All of these steps work together to boost performance and deliver better returns on your investment.
When picking an email deliverability monitoring tool, it's important to focus on features that help ensure your emails consistently reach your audience's inbox. One key feature to look for is reputation tracking, which helps you keep an eye on your sender reputation and avoid getting flagged by spam filters. Another critical aspect is the ability to analyze inbox placement, so you can see whether your emails are landing in the inbox, promotions tab, or spam folder.
You’ll also want a tool that integrates seamlessly with your email marketing platforms and CRM systems. This can simplify your workflow and save you time. Finally, keep an eye on pricing to make sure the tool fits your budget while still providing the features you need to boost deliverability and expand your reach effectively.
AI-driven features in email deliverability tools, like those provided by Warmforge, play a crucial role in ensuring your emails make it to the primary inbox while safeguarding your sender reputation. These tools rely on machine learning to study engagement trends, fine-tune sending patterns, and sidestep spam filters, giving your emails the best chance to reach their audience.
Take Warmforge as an example. It mimics human-like email interactions to gradually "warm up" your account, enhancing its credibility and lowering the chances of being flagged as spam. On top of that, it monitors critical metrics such as bounce rates and user complaints, enabling timely adjustments to maintain strong deliverability. By tapping into AI, these tools not only build trust with email providers but also boost the overall effectiveness of your outreach efforts.