Your emails may be flagged as spam if your IP is blacklisted. Fixing this quickly is essential to restore email deliverability.
Here’s how to tackle IP blacklisting:
Key Stat: 89% of emails from blacklisted IPs never reach the inbox. Fixing the root cause and maintaining good practices is critical to staying off blacklists.
5-Step IP Blacklist Removal Process Guide
Start by confirming whether your IP address has been blacklisted. To do this, you’ll need to identify your public IP address. You can simply search "what is my IP" on Google or check your server settings. Once you have your IP, you can move on to checking its status. This step lays the groundwork for resolving any issues that may arise in upcoming steps.
Manually checking every blacklist is time-consuming, but thankfully, there are multi-scanner tools that can do the heavy lifting for you. Tools like MXToolbox scan over 100 databases and provide DNS diagnostics. MultiRBL.valli.org goes further, reviewing hundreds of DNS-based blacklists and offering historical data. Other reliable options include WhatIsMyIPAddress and DNSChecker, which scan around 50 anti-spam databases and include DNS health analysis.
These tools save time and help you quickly identify any issues across multiple databases.
Not all blacklists carry the same weight when it comes to email deliverability. Some, like Spamhaus, are particularly influential. Spamhaus’s combined ZEN list - which includes the SBL, XBL, and PBL - maintains an active database of 30,000 to 40,000 listings at any given time. Other major blacklists include:
Start by focusing on these major blacklists, as being listed on Spamhaus or Barracuda can have a much larger impact on your email deliverability than smaller, niche databases. If your IP appears on multiple major lists, it’s a strong indicator of a broader reputation issue that needs immediate attention.
Additionally, don’t overlook your bounce logs. SMTP error codes often specify which blacklist caused the rejection, helping you pinpoint the problem quickly and saving time on diagnostics.
To stop blacklisting from happening again, it's crucial to figure out what caused it in the first place. This step is key for fixing the issue immediately and keeping your email deliverability intact over the long haul.
One of the top reasons for blacklisting is spam complaints, which make up about 45% of cases. If recipients frequently mark your emails as spam, blacklist operators are quick to take action.
Another common issue is sending emails to spam traps. These are special email addresses set up to catch unsolicited messages, and hitting one can result in a listing.
Compromised servers are also a major concern. Hackers can exploit weak spots like unsecured web forms, outdated WordPress plugins, or even simple passwords to send spam without your knowledge. In fact, 28% of organizations reported DNS hijacking attacks in 2022, which can easily lead to blacklisting.
Poor list hygiene is another red flag. If your email bounce rate goes above 5%, it likely means you're sending messages to invalid, inactive, or purchased addresses - something blacklist operators don’t overlook.
Lastly, authentication failures can get you listed. Misconfigured or missing SPF, DKIM, or DMARC records prevent email servers from verifying your messages. Other technical issues like missing reverse DNS (rDNS) records or sudden spikes in email volume can also raise suspicions.
Start by checking your server logs for unusual activity, such as volume spikes, unauthorized logins, or suspicious outbound traffic. If you're on a shared server, try to trace the sending activity back to specific users or domains to pinpoint the problem.
Pay close attention to bounce messages - they often contain SMTP error codes or links to blacklist operators explaining why your emails were blocked.
Next, validate your DNS and authentication settings. Use tools like MXToolbox or DNSChecker to audit key records such as SPF, DKIM, DMARC, and PTR. A valid PTR record ensures your IP address resolves back to your domain, which is crucial since many ISPs automatically reject emails from IPs without proper reverse DNS configuration.
Run a malware scan across all devices and servers connected to your email system. Undetected botnet infections or compromised contact forms could be sending spam without your knowledge.
| Diagnostic Area | Indicators | Diagnostics |
|---|---|---|
| Server Logs | Volume spikes, unauthorized logins, suspicious content | Log analyzers, outbound queue checks |
| DNS Records | Missing PTR (Reverse DNS), incorrect MX records | MXToolbox, DNSChecker, Dig command |
| Authentication | SPF/DKIM/DMARC syntax errors or missing records | EasyDMARC, SPF/DKIM lookup tools |
| SMTP Banner | Mismatched hostname in banner greeting | Telnet to port 25, SMTP diagnostics |
Once you've identified the root cause, you're ready to move on to Step 3 and start fixing the issue.
Now that you've pinpointed the root cause, it's time to address vulnerabilities and put measures in place to prevent future problems.
For bulk senders, meeting authentication standards like SPF, DKIM, and DMARC is non-negotiable. Without them, emails risk immediate rejection (error 550 5.7.515). Major providers like Google and Yahoo enforce these protocols.
Start with SPF (Sender Policy Framework). Think of it as a DNS-based guest list that specifies which IP addresses are authorized to send emails on your domain's behalf. A domain can only have one SPF TXT record; multiple records will cause failures. Also, keep your SPF record within the 10-DNS lookup limit. Exceeding this limit will result in failure, so use IP ranges (CIDR notation) when possible instead of multiple "include" directives.
Next, configure DKIM (DomainKeys Identified Mail). This adds a cryptographic signature to email headers, ensuring the message remains unchanged during transit. For added security, rotate DKIM keys annually, or more frequently if you're a high-volume sender.
Finally, implement DMARC (Domain-based Message Authentication, Reporting, and Conformance). DMARC works by linking SPF and DKIM, instructing receiving servers on how to handle emails that fail authentication. Start with a "p=none" policy to gather data, then gradually move to "quarantine" or "reject" based on your findings. Automated DMARC solutions can enforce policies in 6–8 weeks, far faster than the 32-week industry average for manual setups.
| DMARC Policy | Action on Failure | Recommended Use Case |
|---|---|---|
| p=none | No action; message delivered | Initial monitoring and data collection |
| p=quarantine | Message sent to spam/junk | Gradual enforcement after monitoring |
| p=reject | Message is blocked/bounced | Maximum security for established domains |
Ensure your PTR records are correctly configured.
Authentication pays off: emails that pass authentication enjoy a 15% higher deliverability rate, and DMARC implementation can cut phishing attempts by 90%.
Setting up authentication isn't enough - you also need to secure your server to prevent future spam incidents.
If you've identified compromised accounts or spam sources, act immediately:
At the server level, enable SMTP authentication, set outbound rate limits, and use tools like fail2ban to block brute-force attacks. If you're on a shared IP, consider moving to a dedicated IP to avoid being affected by others' actions.
Keep your email list clean by using double opt-in for new subscriptions and routinely removing bounced or unengaged addresses. Watch for warning signs: a complaint rate over 0.2% or a bounce rate exceeding 5% signals deliverability issues that need immediate attention.
Once immediate issues are resolved, regular monitoring is key to catching and addressing problems before they escalate.
Check your IP and domain status on major blacklists like Spamhaus and Barracuda weekly. Tools like MXToolbox (scans 100+ databases), MultiRBL (checks hundreds of DNSBLs), and Warmforge (offers continuous blacklist scanning, DNS/MX health checks, and free warm-up slots for Google or Microsoft mailboxes) can simplify this process and send alerts if you're blacklisted.
"By proactively monitoring and addressing blocklist issues as they arise, you can safeguard your reputation, maintain customer trust, and ensure your messages aren't automatically flagged as spam by ISPs." – Kate Nowrouzi, VP of Deliverability at Mailgun
Leverage Google Postmaster Tools for Gmail-specific insights and Sender Score to monitor your overall trust level. For more advanced testing, try the ZeroBounce Email Server Tester to analyze headers and server configurations, or the Spamhaus Troubleshooting tool to verify PTR records and forward-confirmed reverse DNS (FCrDNS).
The numbers highlight the importance of monitoring: around 89% of emails sent from blacklisted IPs never reach inboxes, while reputable IPs see a spam rate of just 4.1%, compared to 34.6% for blacklisted ones. With email marketing delivering an average ROI of $42 for every $1 spent, ensuring your emails land in inboxes is critical to your success.
Once you've resolved the issues that led to your blacklisting, the next step is to request removal from the affected blacklists. These delisting processes generally fall into one of three categories: self-service, automatic removal after 24–48 hours, or manual intervention. This step connects the technical fixes you've made with the broader effort to rebuild your email reputation.
To get started, confirm your blacklist status using the lookup tools provided by each service. Here's a breakdown of how to handle delisting requests for some of the most commonly used blacklists:
Here’s a summary of delisting methods for major blacklists:
| Blacklist | Delisting URL / Method | Notes |
|---|---|---|
| Spamhaus | Spamhaus Lookup | SBL/DROP require ISP intervention |
| Barracuda | Barracuda Removal | Requires a short explanation |
| SORBS | SORBS Lookup | Often requires proof of resolution |
| SpamCop | SpamCop Delist | Auto-expires in 24–48 hours |
| Microsoft 365 | Microsoft Delist | Quick processing; requires email verification |
Once you've initiated the removal process, the next step is crafting a strong, professional delisting request.
When writing your delisting request, professionalism and clarity are key. Keep in mind that blacklist providers are performing a security service, so avoid being defensive or making excuses.
"Be polite, honest, and clear in your delisting request. Don't get defensive. These providers are just doing their job." – SenderWiz
Start by acknowledging the listing and explaining what caused it. For instance, mention whether it was due to a compromised account, an insecure web form, or outdated email list practices. Then, detail the corrective actions you've taken, such as "securing WordPress plugins, removing invalid email addresses, and implementing CAPTCHA".
Include technical details like the affected IP, the specific blacklist you were listed on, and evidence of remediation. Be sure to outline your prevention strategy moving forward. For example, if you're dealing with Spamhaus, they will want to see a detailed explanation of how the abuse was stopped.
"Acknowledge the listing, describe what caused it, explain the steps taken to fix the issue, and share what you'll do to prevent recurrence." – MailChannels
It’s also a good idea to highlight measures you've implemented to prevent future issues. Mention steps like setting up SPF, DKIM, and DMARC authentication, using monitoring tools, and establishing ongoing security protocols. This demonstrates that you’re serious about improving your practices and avoiding future blacklisting.
Here's an important statistic to keep in mind: IP blacklisting is responsible for nearly 27% of all email deliverability failures. Additionally, about 89% of emails sent from blacklisted IPs never reach their intended recipients. This underscores the importance of not only resolving the issue but also maintaining a strong email reputation moving forward.
Once you've submitted your delisting requests, the next step is to keep a close eye on your IP's health to prevent future issues. Getting off a blacklist is only part of the challenge - staying off it is just as important. Blacklist operators don’t notify you when your IP gets flagged, which means you could face delivery problems for days or even weeks without realizing it.
The impact is serious. Around 27% of all email delivery issues are caused by IP blacklisting. Even a short relisting can disrupt your campaigns and strain relationships with your audience.
Start by confirming that your delisting requests were successful. Use tools like MXToolbox, MultiRBL, and DNSChecker to check your IP against multiple databases. MXToolbox scans over 100 databases, MultiRBL covers hundreds of DNSBLs, and DNSChecker monitors more than 50 blocklists. Make it a habit to run these checks weekly.
In addition to blacklist monitoring, keep an eye on your sender reputation with tools like Sender Score and Google Postmaster Tools. These platforms provide insights into how major ISPs view your IP and domain, helping you catch potential issues before they escalate into a blacklist entry.
Set up automated alerts and routinely verify your SPF, DKIM, and DMARC records to ensure they’re functioning correctly. For Microsoft domains, leverage Microsoft SNDS (Smart Network Data Services) and JMRP (Junk Email Reporting Program) to track your IP’s standing. Implementing DMARC can reduce successful phishing attempts by 90%, while DKIM helps cut down email tampering by 30%.
Consistent monitoring is the backbone of effective reputation management.
Once you’ve established a monitoring routine, focus on actively managing your sender reputation. This is where tools like Warmforge shine. Warmforge uses premium Google Workspace and Microsoft 365 mailboxes to mimic natural email-sending patterns, building trust with ISPs through automated warm-up processes. It also provides real-time health alerts, reducing risks during the ramp-up phase.
When you resume sending emails after being delisted, take it slow. Start with no more than 50 emails per day and double the volume every three days to keep your sending behavior natural and ISP-friendly.
Keep your email lists clean by implementing a sunset policy that removes inactive subscribers after 6–12 months of no engagement. Use double opt-in to ensure your recipients are genuinely interested in your emails. Aim to keep your spam complaint rate below 0.02% and your bounce rate under 5%. For context, reputable IPs typically have a spam rate of just 4.1%, while poor-reputation IPs can see rates as high as 34.6%.
For businesses sending high email volumes, switching from shared to dedicated IPs can make a big difference. Services like Infraforge provide dedicated IP infrastructure, starting at about $2.50 per mailbox per month. Using a dedicated IP shields your reputation from the actions of other users and is especially important for cold outreach.
"By proactively monitoring and addressing blocklist issues as they arise, you can safeguard your reputation, maintain customer trust, and ensure your messages aren't automatically flagged as spam by ISPs." – Kate Nowrouzi, VP of Deliverability at Mailgun
Combining regular monitoring, automated warm-up processes, and strict list hygiene is key to protecting your email program. Warmforge offers one free warm-up slot (for a Google or Microsoft mailbox) and one free placement test per month, making it easy to fine-tune your reputation management strategy. With a 4.6/5 rating on G2 from over 10,000 users, Warmforge has earned its place as a reliable tool for maintaining a strong sender reputation.
Getting your IP removed from blacklists requires a clear, step-by-step process: check if your IP is blacklisted, address the root cause, submit delisting requests to major blacklists like Spamhaus and Barracuda, and keep monitoring to avoid being blacklisted again. These actions are key to protecting and improving your email reputation.
Here’s a staggering fact: around 89% of emails sent from blacklisted IPs never make it to the inbox. With more than five million IPs currently blacklisted in the United States alone, the challenge isn’t just about removal - it’s about ensuring you don’t end up back on the list.
After delisting, rebuilding your sender reputation takes time and patience. Tools like Warmforge can simplify this process. With features like a free warm-up slot, automated email warm-up using premium Google Workspace and Microsoft 365 mailboxes, real-time health alerts, and IP status monitoring, it helps you recover efficiently.
Here’s why this matters: IPs with strong reputations see an average spam rate of just 4.1%, while those with poor reputations can hit a staggering 34.6%. The key to successful email delivery lies in ongoing monitoring and actively managing your reputation - ensuring your emails land where they’re supposed to while maintaining trust with both ISPs and recipients.
If you're unsure whether your IP address is blacklisted, several trustworthy online tools can help. Services like MXToolbox, Spamhaus, DNSChecker, and WhatIsMyIPAddress allow you to scan multiple DNS-based blacklists (DNSBLs) to see if your IP has been flagged. These tools provide quick and reliable results by checking your IP against major blacklist databases.
For more comprehensive email deliverability monitoring, platforms like Warmforge offer advanced solutions. They not only help protect your sender reputation but also ensure your emails reach the primary inbox. With automated tools, Warmforge can prevent blacklisting issues and enhance the success of your email campaigns.
IP blacklisting occurs when your IP address gets flagged for sending harmful or unwanted emails. This can happen for several reasons, such as high spam complaint rates, sending emails to spam traps or outdated contact lists, malware infections on your system, misuse of a shared IP by others, or improperly configured authentication records like SPF, DKIM, or DMARC. Other triggers include excessive bounce rates or sending unauthenticated emails that resemble phishing attempts.
To steer clear of blacklisting, stick to smart email practices. Regularly clean up your contact list to remove invalid addresses and avoid spam traps. Verify that your SPF, DKIM, and DMARC records are properly set up and functioning. If possible, use a dedicated IP address or a trusted warm-up service to avoid complications tied to shared IPs. Keep an eye on your email reputation using tools like Warmforge's blacklist-checking feature, and make sure your servers are protected against malware. By maintaining clean email lists, ensuring proper authentication, and actively monitoring your reputation, you can greatly lower the chances of being blacklisted.
To get your IP removed from a blacklist, here’s what you need to do: