Top CRMs for Cold Emails in 2025
Cold email campaigns are critical for B2B sales in 2025, but success hinges on the right tools. Combining a feature-rich CRM with email deliverability tools can maximize results. CRMs like Saleshandy, Close, Salesflare, Woodpecker, and BIGContacts streamline automation, personalization, and analytics. Meanwhile, tools like Warmforge ensure emails avoid spam filters and land in primary inboxes.
Key Takeaways:
- Saleshandy: Advanced automation, A/B testing, starts at $25/month.
- Close: Smart segmentation, $29/month.
- Salesflare: Automated data entry, $29/month.
- Woodpecker: Focused on B2B outreach, $39/month.
- BIGContacts: Budget-friendly, $9.95/month.
- Warmforge: Specialized in email deliverability, $9/month.
Quick Comparison:
| CRM | Automation Features | Deliverability Tools | Pricing (USD) | Best For |
|---|---|---|---|---|
| Saleshandy | Multi-step sequences, A/B | Spam testing, Warmforge-ready | $25/month | Teams needing robust automation |
| Close | Smart Views, follow-ups | Basic tracking | $29/month | Small to mid-sized teams |
| Salesflare | Data automation, tracking | Advanced email insights | $29/month | Data-driven outreach |
| Woodpecker | Conditional logic, A/B | Bounce handling, Warmforge | $39/month | B2B-focused campaigns |
| BIGContacts | Basic sequences, analytics | Limited deliverability tools | $9.95/month | SMBs on a budget |
| Warmforge | AI warm-up, placement tests | Specialized deliverability | $9/month | Complementing any CRM |
Pairing a CRM with a deliverability tool like Warmforge can ensure your emails reach the right inbox while maintaining sender reputation.
1. Saleshandy
Saleshandy combines CRM functionality with automation to simplify cold email outreach in the U.S.
Cold Email Automation Features
Saleshandy enables multi-step email sequences with conditional logic, A/B testing, and personalized content to fine-tune campaigns. Using merge tags and dynamic content, it allows for scalable, tailored messaging.
Follow-up emails are triggered automatically based on recipient actions, ensuring timely engagement. A unified inbox consolidates responses from multiple email accounts, making it easier for sales teams to manage ongoing conversations.
Tools to Improve Email Deliverability
Saleshandy includes tools like email validation, spam score analysis, sending limits, and time zone-based scheduling to maintain sender reputation. For even stronger deliverability, it can integrate with platforms like Warmforge, which helps improve email performance further.
Integration with Gmail and Outlook
Saleshandy integrates directly with Gmail and Outlook, letting users send emails from their existing accounts. It supports multiple email accounts, distributing sending volumes across different mailboxes to improve deliverability. Gmail integration, tailored for Google Workspace accounts, includes features like email tracking and link click monitoring. Outlook users benefit from similar features via Microsoft's API. This seamless setup helps boost overall campaign efficiency.
Pricing (USD)
Saleshandy offers three pricing tiers per user:
- Email Outreach Plan: $25 per month (billed annually), includes automation features for up to 1,000 prospects.
- Sales Engagement Plan: $37 per month (billed annually), adds sequence capabilities, team collaboration tools, and advanced reporting.
- Sales Engagement Pro Plan: $62 per month (billed annually), designed for larger teams with unlimited prospects, integrations, and priority support.
Each plan comes with a 14-day free trial - no credit card required - so teams can explore the platform before committing.
2. Close
Close stands out with its use of advanced automation tools designed to save time and broaden the reach of prospecting efforts. One of its standout features, Smart Views, allows users to create segmented contact lists that seamlessly integrate into automated workflows. This efficient contact segmentation aligns well with the automation strategies offered by other leading CRMs, making it a valuable tool for sales teams aiming to optimize their processes.
3. Salesflare
Salesflare is designed to make cold email campaigns more effective by reducing manual work and leveraging data insights. It simplifies the sales process by automatically gathering and organizing prospect data, allowing sales teams to focus on creating personalized, targeted outreach. This automation not only saves time but also ensures campaigns are more precise and impactful.
Cold Email Automation Features
Salesflare automates CRM data entry by collecting prospect interactions from various touchpoints, creating detailed contact profiles. These enriched profiles make it easier to craft highly personalized email campaigns. The platform also includes email tracking to monitor opens, clicks, and engagement, as well as link and website tracking to gain deeper insights into prospect behavior.
For added convenience, Salesflare integrates with tools like LinkedIn and offers email sidebars, enabling users to access CRM data and send tracked emails directly from platforms they already use. The Pro plan further enhances functionality with multi-email workflows that adapt based on recipient responses.
Integration with Email Providers
Salesflare seamlessly integrates with Gmail and Outlook, ensuring that emails and calendar activities sync effortlessly. This integration automatically logs sent emails and scheduled meetings, making workflows smoother. Additionally, the mobile app provides on-the-go access to prospect details and email tracking, keeping users connected wherever they are.
Pricing in USD
Salesflare offers three pricing tiers, with annual plans providing discounts compared to monthly billing:
| Plan | Monthly Price (per user) | Annual Price (per user) | Monthly Savings | Lead Credits (monthly) |
|---|---|---|---|---|
| Growth | $39/user | $29/user | $10 | 5 |
| Pro | $64/user | $49/user | $15 | 100 |
| Enterprise | $124/user | $99/user | $25 | 250 |
The Enterprise plan requires at least five users and includes perks like dedicated account management, full setup support, and custom training. Users can also purchase extra lead credits: 250 for $39, 500 for $69, or 1,000 for $129 per month.
Salesflare licenses are available on both monthly and annual plans, with the annual option offering better value for teams looking to boost productivity. New users can explore the platform with a 30-day free trial - no credit card required.
4. Woodpecker
Woodpecker is a cold email platform designed specifically for B2B sales teams, with a strong emphasis on deliverability and automation. Unlike all-in-one CRM tools, Woodpecker zeroes in on cold outreach, helping sales teams consistently land emails in prospects' primary inboxes.
Cold Email Automation Features
Woodpecker shines with its tailored automation features, making outreach both efficient and effective. Its automation engine enables multi-step email sequences, complete with conditional logic that adjusts follow-ups based on recipient actions like opens, clicks, or replies. It also supports A/B testing, allowing users to experiment with subject lines, email content, and optimal send times.
The platform simplifies lead management by automatically organizing prospects based on their campaign status, making it easier to track progress. One standout feature is its reply detection system, which halts campaigns as soon as a recipient responds, ensuring follow-ups don’t become redundant. Personalization is another strong suit, with custom fields and dynamic content insertion allowing for tailored messaging at scale.
Tools for Better Deliverability
Deliverability is a top priority for Woodpecker. The platform includes automatic spam checks, sending limits, and throttling to reduce the risk of triggering spam filters. It also handles bounce management by removing invalid email addresses after hard bounces, and it monitors domain reputation to help users maintain healthy sender scores.
For teams looking to further improve deliverability, Woodpecker integrates with email warm-up services like Warmforge. While Woodpecker handles campaign automation and prospect engagement, this integration enhances deliverability efforts, giving users an added edge.
Integration with Email Providers
Woodpecker ensures seamless connectivity with popular email providers like Gmail, Outlook, and other SMTP services. By sending emails directly through users' accounts, it maintains sender authenticity and protects domain reputation. The platform can also manage multiple email accounts, distributing sending volumes to avoid deliverability issues.
To keep prospect data synchronized, Woodpecker integrates with leading CRM systems, including Salesforce, HubSpot, and Pipedrive. This ensures that all platforms work in harmony, streamlining workflows for sales teams.
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5. BIGContacts
BIGContacts is a budget-friendly CRM designed for small and medium-sized businesses (SMBs), combining contact management with cold email outreach. While it may not match the advanced automation capabilities of specialized platforms, it provides a straightforward way to manage prospects and run email campaigns.
Cold Email Automation Features
BIGContacts supports multi-step email sequences with adjustable intervals, though its conditional logic options are limited. Users can personalize emails using custom fields and schedule campaigns for optimal sending times. The platform also includes an analytics dashboard to monitor open rates and click-through rates.
One drawback is the lack of advanced A/B testing. While users can create multiple email templates, the system doesn’t allow for detailed split-testing of subject lines, content, or timing, which could limit optimization efforts.
Integration with Email Providers
BIGContacts integrates with Gmail, Outlook, and allows for SMTP configuration, though the setup process isn’t as seamless as some competitors. This integration helps users maintain sender authenticity while keeping email communications within familiar platforms.
Multiple email accounts can be connected, but the platform’s load balancing and distribution features are less advanced compared to dedicated cold email tools. Additionally, it lacks a built-in warm-up feature, so users may need to rely on external services like Warmforge to improve email deliverability.
Pricing in USD
BIGContacts offers straightforward pricing options:
- Starter Plan: $9.95 per month (billed annually), includes support for up to 1,000 contacts and email marketing tools.
- Professional Plan: $24.95 per month (billed annually), supports up to 10,000 contacts and adds advanced reporting features.
- Enterprise Plan: $49.95 per month (billed annually), includes unlimited contacts and priority customer support.
Each plan comes with a 30-day free trial, making it easy to test the platform before committing. While the pricing is attractive compared to premium CRM solutions, businesses aiming for serious cold email results might need to invest in additional tools to enhance automation and deliverability.
6. Warmforge
Warmforge stands out in the world of CRMs by focusing on email deliverability rather than just contact management or basic email automation. This SaaS platform works alongside your existing CRM, ensuring your emails reach their intended inboxes. For anyone running a cold email strategy, Warmforge can be a game-changer.
Tools to Improve Deliverability
At the heart of Warmforge is a robust suite of tools designed to boost email deliverability. It uses AI-powered warm-up techniques to build and maintain your sender reputation, helping your emails land in primary inboxes instead of spam folders.
Warmforge also offers placement tests that reveal where your emails are ending up across different providers. You can test up to 50 mailboxes at once, giving you a detailed view of your deliverability performance. Additionally, the platform conducts health checks on your DNS and MX records, scanning for blacklist issues that could damage your reputation.
The system’s always-on warm-up feature works continuously to keep your email health in peak condition.
Easy Integration with Email Providers
Warmforge integrates effortlessly with Google Workspace and Microsoft 365 using standard OAuth. It supports multiple mailboxes, and each one gets a customized warm-up sequence based on its unique sending patterns and reputation.
Pricing in USD
Warmforge keeps its pricing simple and scalable, offering plans tailored to your email warm-up needs:
Email Warm-Up Plans:
- Monthly billing: $12 per mailbox slot (reduced to $7 for higher volumes)
- Quarterly billing: $10 per mailbox slot (reduced to $5 for higher volumes)
- Annual billing: $9 per mailbox slot (reduced to $3 for higher volumes, saving up to 57%)
Placement Test Plans:
- Pro Plan: $39/month (monthly) or $32.50/month (annual) – 100 tests per month, 50 mailboxes per test
- Growth Plan: $169/month (monthly) or $140.80/month (annual) – Unlimited tests, 250 mailboxes per test
Each user also gets one free Google or Microsoft mailbox slot and one free placement test every month.
Unlike traditional CRMs that often charge based on the number of contacts or features, Warmforge’s pricing focuses solely on the number of email accounts you need to warm up. This makes it an affordable and practical addition to any cold email setup.
CRM Comparison Chart
Here's a side-by-side look at key CRM features to help you find the right tool for your cold email campaigns.
| CRM | Cold Email Automation | Deliverability Tools | Email Integrations | Starting Price (USD) | G2 Rating | Capterra Rating |
|---|---|---|---|---|---|---|
| Saleshandy | Advanced sequences, A/B testing, personalization | Spam testing, deliverability monitoring | Gmail, Outlook, SMTP | $25/month | 4.6/5 | 4.7/5 |
| Close | Built-in sequences, follow-ups, templates | Basic deliverability tracking | Gmail, Outlook, Exchange | $29/month | 4.2/5 | 4.6/5 |
| Salesflare | Automated workflows, smart sequences | Email tracking, open rates | Gmail, Outlook, IMAP | $29/month | 4.8/5 | 4.8/5 |
| Woodpecker | Multi-step campaigns, conditional logic | Deliverability dashboard, bounce handling | Gmail, Outlook, SMTP | $39/month | 4.2/5 | 4.5/5 |
| BIGContacts | Email campaigns, drip sequences | Basic tracking, bounce management | Gmail, Outlook, IMAP | $9.95/month | 4.1/5 | 4.3/5 |
| Warmforge | Integrates with existing CRMs | AI-powered warm-up, placement tests, health checks | Google Workspace, Microsoft 365 | $9/month | N/A | N/A |
This table highlights each platform's strengths, helping you strike the right balance between automation and deliverability for your campaigns.
Warmforge stands out by focusing exclusively on email deliverability. It’s designed to complement any CRM by ensuring emails land in the primary inbox. Unlike traditional CRMs that manage contacts and campaigns, Warmforge zeroes in on email health. Its pricing model is mailbox-based, starting at $9 per month for annual plans and dropping to $3 per mailbox at higher volumes - making it an affordable option for maintaining strong sender reputations.
If you’re looking for top-rated user satisfaction, Salesflare takes the lead with a 4.8/5 rating on both G2 and Capterra. Users often highlight its intuitive design and smart automation that simplifies setup and campaign execution.
For small businesses on a budget, BIGContacts offers the lowest starting price at $9.95 per month. While its deliverability tools are more basic, it’s a solid choice for those just beginning with cold email.
For all-in-one functionality, Saleshandy shines with its advanced A/B testing and personalization features, which can boost response rates and campaign performance.
For the best results, consider pairing a traditional CRM with Warmforge. While the CRM manages your contacts and campaigns, Warmforge ensures your emails maintain a strong sender reputation and avoid spam filters.
Final Thoughts
Picking the right CRM for your cold email campaigns in 2025 isn’t just about features - it’s about results and safeguarding your sender reputation. With Gmail and Outlook dominating inboxes in the U.S., your choice of platform plays a key role in determining the success of your outreach efforts.
Cold email strategies in 2025 thrive on the combination of advanced automation and reliable deliverability. While personalized emails can boost open rates by up to 26%, those gains mean nothing if your emails don’t make it to the inbox. This is where the difference between traditional CRMs and specialized deliverability tools becomes critical.
Striking the right balance between automation and deliverability is essential. For businesses that need comprehensive campaign management, the CRM platforms we’ve reviewed offer the tools to scale your outreach, from tracking to automation. However, no amount of automation can overcome poor deliverability. Tools like Warmforge, with AI-driven warm-up features and continuous monitoring of DNS, MX, and blacklists, ensure your emails land where they’re supposed to - because timing only matters if your message actually reaches the recipient's primary inbox.
The smartest strategy for 2025 is to see your CRM and deliverability tools as complementary rather than competing. While a CRM handles contact management and campaign automation, a solution like Warmforge ensures your email health stays intact. Together, they form the foundation of a successful cold email strategy.
Whether you’re a startup on a tight budget or part of a larger team, there’s a solution that fits. Startups might lean toward BIGContacts for affordability, while bigger teams can integrate advanced CRMs with specialized deliverability tools. The key is to ensure your CRM supports strong deliverability features to stay competitive in today’s email-driven landscape.
FAQs
How can using a CRM with Warmforge improve cold email deliverability?
Pairing a CRM with Warmforge can greatly enhance your cold email deliverability by automating the email warm-up process. This gradual approach helps establish a strong sender reputation, minimizing the risk of your emails being marked as spam.
Warmforge offers features like real-time deliverability tracking and AI-driven email behavior simulation to ensure your messages reach the primary inbox. When combined with a CRM, these tools allow you to optimize your outreach efforts, keep engagement levels high, and safeguard your sender reputation.
What should I look for in a CRM to run successful cold email campaigns in 2025?
When choosing a CRM for cold email campaigns in 2025, it's all about finding tools that improve email deliverability and make outreach more efficient. Key features to watch for include email warm-up tools, deliverability monitoring, automation capabilities, and smooth integration with tools you already use. These elements not only help your emails reach inboxes but also simplify your overall process.
It’s also worth considering CRMs that offer customizable automation and in-depth analytics. These allow you to track your campaign performance and fine-tune your approach over time. For an extra edge, platforms like Warmforge, known for their email warm-up and deliverability support, can work alongside your CRM to maximize results. By focusing on these features, you’ll create a cold email system that’s efficient and ready to meet modern standards.
Why are both automation and deliverability essential for effective cold email campaigns?
Automation and deliverability are two pillars of successful cold email campaigns. Automation simplifies the entire process, allowing you to send tailored emails to a large audience without wasting time or risking common mistakes. It keeps your outreach smooth and consistent, even at scale.
Meanwhile, deliverability ensures your emails land where they’re meant to - your recipients’ inboxes, not their spam folders. A strong deliverability rate is crucial because it directly affects how many people open and respond to your messages. And those metrics? They’re the backbone of driving engagement and, ultimately, conversions.
When you prioritize both automation and deliverability, you set the stage for campaigns that hit the right audience at the right moment, amplifying your chances of success.